Protecting your family online should feel like relief. Not a full-time job. Privana gives parents peace of mind and kids a seat at the table. No big company reading your messages, selling your location, or profiting from your family's data.
No spam. No selling your email. Ever.
Not a theory. Not fine print. This is what actually happened.
Sold precise location data — including children's routes to school — to hedge funds and data brokers. Documented by The Markup in 2021. Life360 later said they'd stop selling "precise" data. They continued selling "anonymized" data.
Their product works by routing your child's messages, emails, and social content through their servers for automated scanning. Every private conversation your kid has goes through a company you've never met.
Requires all of your home network traffic to pass through their device and servers to work. Every site visited, every device, every search — routed through Circle before it reaches your family.
Privana brings your family into the privacy conversation — together. Not top-down. Not surveillance. Just trust, tools, and a little peace of mind.
One dashboard for every device in your family. See what's going on without hovering. Free, and always will be.
Family messaging that's actually private. Your group chat, your location pins, your conversations — encrypted end-to-end. No one reads them but you.
Store your family's IDs, insurance cards, and passwords somewhere safe. We use zero-knowledge encryption — we genuinely can't see what's in there.
Set screen-free time as a family, not as a punishment. Kids can ask to extend it. Parents can see it's working. Everyone's in on it.
I'm a parent, a coach, and someone who's spent over a decade working in enterprise software security. I know exactly how data gets collected, sold, and used. And I still felt completely unprotected when it came to my own kids.
It started in the locker room. Kids talking about the apps their parents use to track them. Then the same conversation would come up with the parents. Same frustration, different side of it. Nobody liked what they were using. Nobody trusted where their data was going. Nobody felt like the tools they had were actually built for their family.
So I built Privana. Not to control my kids. To protect them. And to bring them into the conversation instead of making privacy something that happens to them.
Founder, Privana. Parent of two. Hockey coach.
That's the whole model. Simple, honest, and the reason we built this thing in the first place.
We're building this with a small group of real families. Drop your email and we'll reach out personally. No automated sequences. No drip campaigns. Just a real conversation.
No spam. No data selling. Just early access.